Global Business Analysis

Questions: For this assignment you will be required to: 1. Select an existing Australian fashion retail business that is present in Australia. 2. Select 1 country (Brazil) that this existing business does NOT have a current presence in. 3. Prepare and present a comprehensive country research analysis report for this possible market,evaluating the countrys potential as a new entry market, and evaluating the countrys overall marketattractiveness and fit to the current brand and business. 4. Compare and contrast the overall potential, attractiveness and fit of each market to the companiesexisting brand and market. 5. Make a strategic recommendation to the companies board that clearly identifies why this market (Brazil) youbelieve is the best to enter first. And provide your reasons and justifications as to why you believe this. Answers: Brief overview of the brand Country Road is one of the leading clothing company producing different accessories such as the footwear and the different types of the home wares. The company has captured the entire Australian market segments by presenting the new trends throughout fashion industries (WGSN, 2016). Matt Keogh is the CEO of the concerned firm and the primary motive of the firm is to bring out the desired new fashion trends throughout the concerned Australian market segments. On the other hand, the company is offering, innovative products such as footwear and the trendy home wares as to draw the desired attention towards the firm. The company was founded in the 1974 and it is a retail private company. Macro and Micro-environmental factors The environmental factors such as the macro as well as the micro environmental factors play the most significant role in evaluating the desired growth of the concerted firm within the desired market segments. There are several factors which affect the execution of the business procedure of the concerned firm. The desired change in the fashion or the new trends creates a huge impact on the mental conditions of the concerned clients and this critically affects the growth of the firm (Adams, 2014). The political, as well as the economic factors, generate immense impact on the business of the firm. The economic condition of the nation, as well as the demographics, is important for the execution of the business process of the firm. The fashion needs to be as per the desired gender, religion and the different other factors such as age and many others as this will increase the profitability of the firm. Overview and the analysis of the market segments of Brazil Potential market size The market segments of Brazil are quite suitable for the execution of the business process of Country Road as the people throughout the country love to go with the new trends within the fashion market segments (Alred, Brusaw, and Oliu, 2012). Brazil is merely ranked fourth in the position within the worlds largest producers of garments. In the year 2013, the number of the apparels was 26,688 businesses throughout the nation. The country consists of diverse cultures and this increases the chance for the new fashion or the garment company to execute its business process throughout the selected targeted market segments. Macro environmental country analysis PESTEL Political The government is stable and there is no existence for insatiability and this provides the desired platform for the firms to enhance their business process (Carroll, 2013). On a survey report, it is found that Brazil secures the 72 position within 180 countries throughout the globe in the field of corruption. Economic A Large population of the country provides the desired platform for the concerned companies and moreover the country's potential growth is very high. Social There resides the economic inequality throughout the country as the total of 20% of the population remains beneath the poverty line. Technological The uses of the technologies have provided the desired space for the country to help large business in setting up the company throughout the different market segments of the country. Environmental The macro, as well as the micro environmental factors, needs to be evaluated perfectly as this generates enormous impact on the business process of the new firm. Legal It is important for the concerned firm to understand the desired needs of the market segments and should offer their business processes as per the desired rules and regulation of the government of that country. There are different types of the demands of the consumers as trends change critically throughout the market segments (Latusek, 2013). The different trade agreements and the opportunities generated for the evaluation of the business process are considered to be of immense importance (Means and Rankin, 2010). The financial as well as the exchange rates critically affect the setting up of the business of Country Road within the different market segments of Brazil. Competitor Analysis There are several best competitors within the fashion industry throughout the different marketplaces of Brazil; these are Havaianas, Grendene, and Mormaii. These companies are the leading fashion brands executing its business methods throughout the different segments of Brazil (Riccoboni, Callaghan, and Riccoboni, 2012). Potential manufacturing and sourcing options The potential manufacturings as well as the different options for the collection of the raw materials are easily available within the concerned market segments of Brazil (Samovar, Porter, and McDaniel, 2010). Recommendations There are different targeted market segments which help in increasing the desired profitability of the concerned firm such as Rio de Janeiro and the San Paulo. These selected target market segments will help in attracting the number of the customers towards the fashion industry. Figure: Positioning Map This positioning map will help in getting the desired information to Country Road regarding the competitors throughout the different market segments of Brazil. The use of the effective marketing mix is considered to be immense importance as this will provide the desired elevation in the profitability of Country Road. It consists of four of the important elements such as products, prices, place and effective promotions. The promotion and the branding of the different products offered by Country Road are considered to be vital as this will enhance the desired selling of the respective products of the firm (WGSN, 2016). The famous celebrities needed to be hired for creating the brand value of the firm throughout the market segments of Brazil. Conclusion The paper reflects the entry of the Country Road, a clothing fashion company within the concerned market segments of Brazil. The political, as well as the economic factors, generate immense impact on the business of the firm. Brazil is merely ranked fourth in the position within the world's largest producers of garments. This positioning map helps in getting the desired information to Country Road regarding the competitors throughout the different market segments of Brazil. References Adams, M. (2014). Latest Developments in Officers Duties of SMEs.Journal of Business Systems, Governance Ethics, 6(3). Alred, G., Brusaw, C. and Oliu, W. (2012).The business writer's handbook. Boston: Bedford/St. Martins. Carroll, C. (2013).The handbook of communication and corporate reputation. Chichester, West Sussex: Wiley-Blackwell. Latusek, D. (2013). Executive Compensation. A Review of the Latest Research.MBA.CE, 21(3), pp.3-14. Means, T., and Rankin, D. (2010).Business communication. Australia: South-Western Cengage Learning. Riccoboni, A., Callaghan, D. and Riccoboni, A. (2012).The art of selling yourself. New York: Jeremy P. Tarcher/Penguin. Samovar, L., Porter, R. and McDaniel, E. (2010).Communication between cultures. Belmont, CA: Wadsworth/Cengage Learning. WGSN, W. 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